Fifty Shades of Jamie Dornan by Louise Ford

Author:Louise Ford [Louise Ford]
Language: eng
Format: epub
ISBN: 9781784183165
Publisher: John Blake Publishing
Published: 2015-06-11T16:00:00+00:00

Chapter Ten

THE DORNAN FURROW

Jamie the supermodel wasn’t ungrateful for his career in fashion; he knew only too well what a fickle industry it was. What made him feel extra fortunate was that his strange walk had been a blessing in disguise, as it meant that he had no chance of being forced to enter the excruciatingly competitive world of the runway model.

Luckier still was his trademark ‘look’, which was keeping him in business and had become so famous that it even had a name all of its own: the ‘Dornan Furrow’. Although new faces dominated the catwalks of Milan and Paris, the world’s big brands and fashion houses didn’t dare risk putting new people at the front of their campaigns. Dornan was part of the ‘old boys club’ alongside legendary male models Oriol Elcacho and Steve Gold, who all had a tried-and-tested look that worked and ultimately sold well. ‘The resurgence of the supermodel isn’t just for the ladies, now more than ever companies are going back to their tried and true favourite male models. Familiar faces like Jamie Dornan are snagging major campaign space,’ a fashion magazine in 2009 mused. ‘While new faces dominate the catwalks of Milan and Paris the good old boys are front and centre in campaigns. When the stakes are as high as they are now the industry relies on proven talents to push product – nothing beats a face you can trust.’

Giorgio Armani was one of the labels who dared not take a risk and, true to the current trend, snapped up Jamie to front their new campaign alongside Russian supermodel Sasha Pivovarova. The stunning pair were to be the face of their striking spring/summer collection, and Jamie was once again reunited with dynamic photographic duo Mert and Marcus in putting the campaign together. Photo shoots with the highly praised pair were exciting and had the feel of being on a film set. Their set-up was unusual in that one photographer stood behind the camera, while the other scrutinised the ‘footage’ from a connected laptop on a tripod. Each time the shutter clicked, the photographers would notoriously huddle by the monitor to discuss and adjust the models or props for the next still. ‘They understand how to communicate their ideas to each other with few words,’ a fashion industry insider explained, ‘almost like a secret language.’

Their highly stylised photos, while immediately recognisable to fashion followers, weren’t to everyone’s taste. Fans of traditional film photography were less keen on their use of digital cameras and the pair’s heavy manipulation of each image in post-production. ‘Their pictures tend to be luminous, as though the subjects were lit from within, and to feature odd backgrounds, stark contrasts, and rich colour,’ a fashion magazine explained. ‘The models’ flesh and hair can appear to be made of plastic. Many of the images have a staged, formal quality, like the nineteen-thirties Hollywood photographs of George Hurrell, but with a sheen that suits the video-game age. At times, the models seem

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